Case Study
PPC & Lead Gen
Raleigh Realty, a leading real estate agency in Raleigh, NC, wanted to complement their existing organic SEO efforts with targeted Google Ads to boost lead generation.
Their initial goal was to achieve a lead cost of $20 (an aggressive target for real estate leads). While their SEO was managed separately, we focused on optimizing their Google Ads strategy.
We quickly reached the $20/lead cost target and, through continued refinement of demographics and bidding strategies, have successfully reduced the average cost per lead to $12.89—resulting in a 35% cost reduction.
CLIENT:
Raleigh Reality
SERVICE:
PPC Management & Lead Generation
RESULTS:
35% Reduction in Lead Costs
August 2024 Google Ads Results: 228 leads at an avg cost of $12.98/lead.
Want more leads?
If you would like to get more leads and clients for your business, let’s talk!